Stick Nation: Paying Attention, One Stick at a Time
a niche Earth Day special about paying attention,
one stick at a time.
What happens when you start rating sticks on Instagram… and end up with millions of followers? In this Earth Day episode of Niche to Meet You, we step into the wonderfully odd world of Stick Nation—the viral Instagram account @officialstickreviews—where two friends, Logan and Boone, turn nature’s most overlooked object into a niche cultural phenomenon. With over 3 million followers and counting, they’ve redefined what it means to pay attention.
From hand-selected stick reviews to the philosophy of slowing down, we explore how stick culture became a surprisingly moving internet movement. Plus, New York Times columnist Margaret Renkl joins to reflect on the value of noticing small things—and why sticks just might be the perfect Earth Day icon.
It’s a story about stillness, simplicity, and the strange power of the natural world when we actually stop to look.
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SHOW CREDITS:
Creator & Reporter: Leslie Thompson (IG: @leslieeilerthompson)
Associate script producer: Chris Thiessen
Mastering by Kevin Morris
Show theme and “My Father’s Wand” original composition by Abigail Flowers
Show theme produced & Arranged by Abigail Flowers, Chris Leidhecker, Kevin Gift
Additional music by Blue Dot Sessions
Show artwork created by Rachel Hardacre
